Meaning, getting as many target leads to sign up as possible.
These strategies are tested and proven by the top internet
marketers in the world.
1. The headline and copy correspond to the ad that triggered the
page. If your ad is targeted to people looking for golf attire,
your landing page should focus on golf attire, and not on other
items that could distract from the main focus, such as golf
clubs.
2. The focus is on getting visitors to take one specific action.
The landing page works on the basis of a most wanted response
(MWR). It is designed to get the target audience to take ONE
specific action, such as making a purchase or subscribing to a
newsletter.
3. There are no distracting navigational links. Unlike the
homepage, the purpose of the landing page is not to get the users
to browse the site, but to stay on the page and carry out the
MWR. Tests have shown that landing pages with too many
navigational links consistently under-perform. Just stick to the
basics: a company logo or header for recognition along with a
link to the homepage are sufficient. Avoid having any links that
distract from carrying out the MWR.
4. The copy is short. The copy on the landing page is usually
shorter and more straightforward than the copy on your homepage.
Remember to keep the look and feel of your landing page
consistent with the rest of your website.
5. There is a prominent subscription form or checkout option. The
action you want the user to take should be available on the
landing page itself. The user should not have to click to another
page.
For more information on how to create even more powerful
copywriting materials, go here:
>> http://inspirationdna.com/inspirationalwords/
Cheers,
Khai
.
Premium E-products, No.16, Jalan PJU 7/12B, Mutiara Damansara, Petaling Jaya, Selangor 47800, Malaysia
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