about the buyer's motivation.
There are only 2 primary motivations for a human being
when they do something. They are either:
1) Motivated by pleasure
Or
2) Motivated by pain
For most people in the world, they are motivated by pain.
How does this 'pain factor' manifest?
In a number of ways:
- Fear of loss (the pain of losing something is hurtful!)
- Instant gratification to prevent the pain of being in want
- The fear of not knowing (the pain of curiosity)
- Anticipation of an unknown future (avoiding future pain)
- Avoiding the pain of losing hope
- Instant removal of physical pain
- And many more
That is why if you really want to appeal to your customers
in order to get their attention, keep them interested and
feeling that you are giving them value, then they will gladly
part with their m'oney because the pain of paying for something
is far smaller than the pain of not getting something.
If you keep these principles in mind when you write your
sales letter, write a promo email or pitch an offer, you
will be well on your way to success.
Tomorrow I will share with you another powerful market
and the application of that principle in a practical sense.
Don't miss it.
Talk to you tomorrow.
Cheers,
Khai
P.S. For more practical PLR tips, make sure you check this
out:
>> http://inspirationdna.com/plrinsider/
.
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