Think Outside Of PR-Box!
 Hi Agan,
From time to time I get questions from clients of ForumLinkBuilding.com regarding Google PageRank where they ask me to tell more information on how to increase PageRank. After a small conversation with most of the clients I understand that the PR is not their main focus actually. All they really need is traffic and sales, but so much bla-bla-bla about PageRank on the internet results in making wrong conclusion that PageRank is the key to success. No, it's not!
Google's blog post on this topic is very clear: PageRank may have distinguished Google as a search engine when it was founded in 1998; but given the rate of change Manber describes--launching "about 9 [improvements] per week on the average"--we've had a lot of opportunity to augment and refine our ranking systems over the last decade. PageRank is no longer--if it ever was--the be-all and end-all of ranking.
So here comes the questions, "Should we focus on PageRank and wait for traffic and conversion if we actually are going the wrong way?" I'm against the old-school method of measuring everything with PR.
What should we focus on then?
3 Final Goals To Follow In Order To Earn More Online:
- Increase conversion rate that is the percentage of visitors to your site who convert (buy something, fill out a form, etc.).
- Decrease bounce rate - the percentage of visits to your site who leave your site immediately.
- Increase clickthrough rate that shows how often people click on your site out of all the times your site gets shown in search results.
So set the right goals:
- Choose the right keywords in order to increase conversion and decrease bounce rate. How many times have you got traffic that is not interested in your product or service? Choosing right keywords will help you to increase the amount of targeted relevant traffic. Get our link building package and your project manager will help you to find best keywords.
- Always improve your website content & sales copies. This will greatly help you to increase conversion and clickthrough rate. If your page doesn't have good meta-description then Google may take part of the text from your page as a snippet, so good content will bring more clicks.
- Improve your positions on search engines. You will not get clicks untill your website appears on the first page of search engine for the keywords which bring targeted visitors.
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